Newfire Technology has been renamed Newfire Group (1611.HK), and Bitfire.com has been launched simultaneously, marking a new chapter in its strategic upgrade.

On March 31, BITFIRE Technology Holdings Limited (stock code: 1611.HK), a Hong Kong-listed company, issued a major announcement, officially announcing the completion of a comprehensive brand upgrade. Effective from 9:00 AM on March 31, 2026, the company's stock abbreviation on the Hong Kong Stock Exchange will be officially changed from "SINOHOPE TECH" to "BITFIRE GROUP". The new official website, www.bitfire.com, was also officially launched simultaneously. This marks a significant step for this company, deeply rooted in the fintech field, as it bids farewell to its regional development positioning and enters a new stage of development as a global, comprehensive digital financial group.

This brand renaming and domain name upgrade is not merely a simple change of name and website address, but a significant milestone in Xinhuo Group's strategic layout. It represents a key step for the company to adapt to the globalization trend of digital finance and expand its global business footprint. It is understood that Xinhuo Group had previously launched its internationalization strategy, introducing the international business brand "Bitfire" in 2025 and launching its Hong Kong "private banking-grade digital asset management" service. This renaming and domain name upgrade further deepens and implements this strategy, achieving a high degree of unity between brand image and business layout.

Judging the value of a domain name requires comprehensive consideration from multiple dimensions, including character attributes, industry suitability, commercial potential, and historical accumulation. Bitfire.com perfectly meets all core evaluation criteria, becoming Xinhuo Group's "golden domain name" for its global expansion. Combining domain name industry evaluation logic with Xinhuo Group's business positioning, its core value can be broken down into four dimensions:

Firstly, a high degree of brand alignment, realizing "the domain name is the brand." Bitfire.com is identical to the English brand name BITFIRE of Xinhuo Group. This "brand name and domain name sharing the same origin" strategy completely eliminates memory and communication barriers for global users. Whether it's overseas clients, partners, or investors, they can quickly and accurately locate the company's official website through the domain name, significantly improving brand communication efficiency and strengthening international brand recognition. Compared to the previous domain name, Bitfire.com is simpler and more international, completely shedding the limitations of regional identifiers and perfectly matching the global brand positioning.

Secondly, it has a clear industry attribute, precisely anchoring the core business. "Bit," as a core term in the fields of digital encryption and blockchain, is directly related to Xinhuo Group's digital asset business; "Fire" signifies passion, breakthrough, and dynamism, conveying the company's brand philosophy of innovative development and deep cultivation in digital finance. The combination of the two highlights the industry attribute and conveys the brand spirit, making the domain name a "visual business card" for the company's business positioning. For digital finance companies, the industry relevance of the domain name directly affects user trust. Bitfire.com's inherent fintech attributes can quickly gain global user recognition and reduce the cost of building brand trust.

Thirdly, the .com domain is authoritative and universally recognized, fitting a global strategy. As the most recognized and commercially valuable generic top-level domain globally, .com boasts far greater authority and trust than other domains. Industry data shows that .com domains account for 72% of global domain transaction volume, making it a standard choice for international companies. Bitfire.com's use of the .com domain not only ensures convenient access for global users but also enhances the company's brand credibility in the international market, helping Newfire Group expand its overseas compliant business, connect with global partners, and provide strong support for the further expansion of its BitTrade business in Japan and the promotion of its global private banking-grade digital asset services.

Fourthly, it is scarce, high-quality, and possesses historical advantages. The pure six-letter combination of .com domains is inherently scarce, and without numbers or hyphens, it is easy to spell and pronounce, possessing both commercial value and collectible potential. More notably, this domain was registered in 1996, and its nearly 30-year history has endowed it with excellent search engine authority. It can achieve better search rankings without additional SEO optimization, bringing organic traffic to the company's official website. This is one of the core reasons why it became a "million-level premium domain."

Looking ahead, with the full implementation of the brand upgrade, Bitfire.com will serve as the digital portal for Xinhuo Group, further deepening its global footprint, integrating global high-quality resources, strengthening its compliance capabilities, and promoting the innovative development of its digital financial business, striving to become a leading global comprehensive digital financial group. This name change and domain launch will also become a classic case study of strategic upgrades and domain layout for digital financial enterprises, providing a reference for more companies seeking global development.